© 2025 David Gavino.
All rights reserved.
AT&T | DirecTV
Visual Design | Digital Design | Production Art
Overview
AT&T's branding in the late 2010s and early 2020s embraced a richer, more vibrant, and customer-focused aesthetic. Third-party vendors provided stunning glamour shots that showcased devices—primarily phones—from dynamic angles, moving beyond the traditional straight-on imagery that once dominated. Our design team played a key role in maintaining and evolving this refreshed brand identity. With the growing nuances of responsive web design, we had to go beyond simply dropping a device image into a layout and updating the copy. Instead, our approach required thoughtful adaptation to ensure designs remained impactful across various digital platforms.
Visual | Digital Design
As part of the Web Merchandising Team, I was responsible for designing a wide range of digital components for both AT&T and DirecTV, including standalone landing pages, promotional marquees, and content-rich tiles. A key challenge in this role was maintaining the integrity and consistency of AT&T’s and DirecTV's newly updated brand guidelines while effectively balancing complex messaging requirements with high-impact visuals. This required close collaboration with cross-functional teams, a strategic approach to layout and hierarchy, and a deep understanding of user behavior to ensure both brand alignment and clarity of communication across platforms.
Role: Designer | Team members: David Gavino, Greyden Opio (Design Lead), Craig Johnson (Copywriter), Adam Conder (Producer)